BELECTRIC Trading and Solar Frontier: Strategic Partnership for Triple-Digit Megawatt Sales

- BELECTRIC Trading decides on Solar Frontier based on combination of market-leading CIS modules and strong European sales team

Kolitzheim/Munich - BELECTRIC Trading GmbH has signed a three-year contract with Solar Frontier to sell and install Solar Frontier\'s proprietary CIS modules at a volume in the three-digit megawatt range, which will be produced primarily at Solar Frontier\'s new gigawatt-scale facility in Miyazaki, Japan. Solar Frontier\'s CIS modules have the competitive advantage of combining economical production with an intrinsically ecological technology. In combination with the Solar Frontier specialist sales and support team, BELECTRIC Trading will be able to apply its extensive expertise in planning and constructing solar installations while offering its customers high-performance thin-film solutions.

\"Our visit of the gigawatt-scale production facilities in Miyazaki, Japan, exceeded all our expectations and we are convinced that Solar Frontier\'s CIS modules are ideal for our clients,\" said Martin Zembsch, Managing Director, BELECTRIC Trading Germany. The partnership will be an important step toward a prosperous future for the company. \"Apart from the leading technology, important decision criteria were the giga-scale production capacity, expert consultancy and the sales support of the European Solar Frontier team. We are certain that this partnership between Solar Frontier and BELECTRIC Trading will help drive CIS to a leading position in the European thin-film market\".

BELECTRIC is a pioneer in the photovoltaic industry, bringing great benefit to CIS and Solar Frontier. The Kolitzheim, Germany-based company is one of the few companies globally which implements free-field and roof installations. At the same time, BELECTRIC is considered a pioneer as regards service and innovation.

\"I am very pleased that after recently signing agreements with two global companies, we are collaborating with BELECTRIC Trading, the world\'s largest solar EPC (engineering, procurement and construction) provider,\" said Wolfgang Lange, Managing Director, Solar Frontier Europe. \"Belectric Trading is an important strategic partner in our European expansion strategy with an outstanding expertise and track record. This contract is the start of a long-term cooperation and will initially focus on distribution with a volume in the three-digit range over three years.\"


About BELECTRIC Trading GmbH

BELECTRIC Trading GmbH (formerly Blitzstrom GmbH) is an international distributor of photovoltaic system components. The company is part of the BELECTRIC brand and offers customers worldwide its know-how and cost advantages achieved by a common sourcing strategy and the expertise of the BELECTRIC engineers. In 2009, BELECTRIC Trading GmbH was awarded the prize \"Bayerns Best 50\" by the Bavarian Ministry of Economy, which honors Bavarian companies who show significant growth and continuously increase numbers of employees.
BELECTRIC Trading GmbH is part of BELECTRIC, an international provider in the photovoltaic industry with offices in 14 countries. BELECTRIC was the EPC world market leader in free-field solar power plants in 2010, when the company realized plants in a total area of 2,124 acres – including the first one in India – which provided renewable energy power for almost 300,000 people.
Further information about BELECTRIC: http://www.belectric.com.

Solar Frontier K.K.

Solar Frontier, a 100% subsidiary of Showa Shell Sekiyu K.K., established the world\'s first gigawatt-scale CIS module factory in 2011 with a mission to create the most economical, ecological solar energy solutions in the world, on the world\'s largest scale. Solar Frontier\'s proprietary CIS technology, denoting key ingredients copper, indium, and selenium (in addition to gallium and sulfur), has the best overall potential to set the world\'s most enduring standard for solar energy. This is based on our legacy of work in solar technology since the 1970s, the priority focus our laboratories have given to CIS since 1993, and our success in large scale CIS commercialization since 2007. The critical factors that combine to make CIS the overall economical and ecological leader include high efficiency modules and production processes as well as superior reliability, stability, sustainability, non-toxicity, and lower overall energy consumption in manufacturing to yield a faster energy payback time. These factors at gigawatt scale enable Solar Frontier to meet worldwide demand for the new standard in affordable solar panel performance. Visit http://www.solar-frontier.com for more information.

Showa Shell Sekiyu K.K.

Showa Shell Sekiyu K.K. is listed on the Tokyo Stock Exchange and has roots dating back more than 100 years in the downstream energy business.


Kolitzheim/Munich, March 1, 2011


Publication and Reprint free of charge; please send a voucher copy to BELECTRIC Trading GmbH or Solar Frontier K.K.

Attention editorial offices: For further questions please contact:

Germany and Europe Inquiries:
Tanja Schuermann, Edelman (Munich)
Tel: +49 89 41 301 709
Email: tanja.schuermann@edelman.com

Global Inquiries:
Daniel Lochmann, Edelman (Tokyo)
Tel: +81 3 6858 7721
Email: SolarFrontier@edelman.com


BELECTRIC Trading GmbH
Wadenbrunner Str. 10
97509 Kolitzheim
Tel.: +49 9385 9804 5710
Email: pr@belectric.com
Internet: http://www.belectric.com

Online press kit - all press releases from BELECTRIC Trading GmbH, Solar Frontier K.K.

---

Press photos for editorial use only
Note: For the content of this press release the issuer / publisher of the release is »BELECTRIC Trading GmbH, Solar Frontier K.K.« responsible.